PDF Download Airline: A Strategic Management Simulation (3rd Edition), by Jerald R. Smith, Peggy A. Golden
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Airline: A Strategic Management Simulation (3rd Edition), by Jerald R. Smith, Peggy A. Golden
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Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.
- Sales Rank: #5345840 in Books
- Published on: 1994-06-20
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 8.50" w x .50" l, .73 pounds
- Binding: Paperback
- 160 pages
From the Publisher
This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Have The Antacid Standing By
By Robert I. Hedges
This is one of the least pleasant learning experiences I have ever been through. I used this book and associated software (which you must download) in a graduate Aviation Route Planning class, and this book takes every opportunity to disappoint.
Understand that this is a simulation guide and you must use the simulation as part of a registered class. As for faults, there are many. The most glaring error is the almost total absence of information related to selections you must make from the very beginning. There is essentially no discussion of pros and cons of various options presented, therefore if any of the information is not completely understood prior to beginning the class (which obviously defeats the purpose of the class) errors can be made which can prove disastrous for the remainder of the simulation. Only my long history in the industry assisted me in making reasonable choices in the numerous gray areas.
If you insist on taking a class that uses this simulation, buy a comprehensive airline management text and read it prior to starting the class (perhaps the books by Douganis would be most helpful). Don't even think about buying this for personal use; you will get nothing from it.
As an aside, the software is extremely buggy (for myself and many others in my class), so be prepared to enter all decisions multiple times, have data disappear, never be able to find your information, etc.
All in all this is without peer in the truly horrible textbook category. If you can take an equivalent course based on case studies, or for that matter ANY other text, by all means do so. I was obviously very disappointed by this book (and software): it sounded like a good idea at the time, and I genuinely thought it could prove of value to my knowledge of the materiel; instead all I got was indigestion.
15 of 16 people found the following review helpful.
Where's the rest of the simulation? It's important!
By Miguel Hidalgo
The manager or student who does not have the assistance of an 'airline-experienced' professor, the computer software and the additional training material makes this simulation process much more difficult to comprehend, understand and complete. If the publisher and the writer would include the extra material plus the computer software, this could be a great training tool for many airline managers and others.
If you must buy this simulation in its present form, consider purchasing Paul Dempsey's book: Airline Management to get through this.
0 of 0 people found the following review helpful.
boring
By emily g
this was required for a business class and was incredibly boring. the simulation of owning an airline sucks and i'm so glad i never have to do it again.
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