Senin, 28 Februari 2011

[G769.Ebook] Ebook How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a

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How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a



How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a

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How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.

Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.

How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.

Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

  • Sales Rank: #10039 in Books
  • Published on: 2015-11-03
  • Released on: 2015-11-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.20" h x 1.30" w x 9.90" l, 4.31 pounds
  • Binding: Hardcover
  • 320 pages

Most helpful customer reviews

25 of 27 people found the following review helpful.
Excellent!
By Glenn Sakamoto
When I first learned of this book, I knew I had to pre-order it. Michael Beirut is one of the most exciting designers of the past few decades (and one of my favorite partners in the NY Pentagram office). His engaging and approachable personality easily becomes visible in his work.

Every chapter is wonderfully written and lushly illustrated with his process and the final solution. The chapter "How to be a graphic designer in the middle of nowhere" literally gave me chills as his introduction to design and his growth as an artist was similar to mine.

Thank you and bravo, Mr. Bierut for creating easily my new favorite book and quite possibly the BEST book on graphic design. Highly recommended.

15 of 17 people found the following review helpful.
Inspiring
By Janine Lazur
I'm a professional graphic designer and read this cover-to-cover. An impressive body of work, well-explained and inspiring in its down-to-earth logic. No arty BS, just problem and solution. Or problem, attempted solution, attempted solution, solution. Hearing a little about the process is part of what makes it inspiring. Pages 18-35 are spreads from his sketchbooks. They're interesting in the beginning but worth looking at again after you've made your way through the book and know the finished projects by then. Also, very cleverly shown at full size within the bigger book isolated against a black background to make them feel like a book within a book.

21 of 26 people found the following review helpful.
I really like the content of this book
By Boomer
I really like the content of this book. I'm giving it three stars because the poor quality of the physical binding. These types of books are beautiful, and I do my best to keep them pristine, but after two months there are already cracks appearing between pages, which is disappointing. I hope they correct the problem and give this book the high-quality construction it deserves.

See all 31 customer reviews...

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[G769.Ebook] Ebook How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a Doc

[G769.Ebook] Ebook How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a Doc
[G769.Ebook] Ebook How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a Doc

Minggu, 27 Februari 2011

[E295.Ebook] Get Free Ebook Kellogg on Branding: The Marketing Faculty of The Kellogg School of ManagementFrom Wiley

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Kellogg on Branding: The Marketing Faculty of The Kellogg School of ManagementFrom Wiley

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

  • The latest thinking on key branding concepts, including brand positioning and design
  • Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
  • Techniques for building a brand-centered organization
  • Insights from senior managers who have fought branding battles and won

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

  • Sales Rank: #53844 in Books
  • Published on: 2005-09-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.20" w x 6.30" l, 1.20 pounds
  • Binding: Hardcover
  • 352 pages

Review
“…rich in stories…rich in insights” (The Economist, 26th November 2005)

From the Inside Flap
Kellogg on Branding is an authoritative anthology of the latest insights, theories, and practices revolutionizing branding from the renowned Kellogg School of Management at Northwestern University. Properly managed, brands can be a company's most valuable asset, creating lasting customer loyalty and preferences strong enough to overcome intense competition and price differences. This book gives executives and managers the information they need to build strong, enduring, and profitable brands. Topics covered in the book include:

  • Developing a compelling brand positioning
  • Extending an established brand
  • Strategically managing a brand portfolio
  • Building a brand-focused organization
  • Measuring brand value

The book includes chapters by respected marketing professors as well as top industry executives, and cites examples from brands as diverse as Nordstrom, Wal-Mart, Harley-Davidson, BMW, TiVo, palmOne, Dell, Gillette, Tiffany, and Levi Strauss. Kellogg on Branding is an invaluable guide for marketing executives and managers, consultants, and students.

From the Back Cover
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

  • The latest thinking on key branding concepts, including brand positioning and design
  • Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
  • Techniques for building a brand-centered organization
  • Insights from senior managers who have fought branding battles and won

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Do yourself a favor...
By Amber Roberts
This book is a must have. Covers just about, if not, everything you need to know about Branding. Not a big fan of how Chapter 3 was written. Let's just say the Professor who wrote/contributed to Chapter 3 felt the need to flex his English skills - unecessary over the top vocabulary. Chapter 4 is the best chapter - Competitive Brand Strategies. Uber came to mind this entire chapter regarding their pioneer advantage. If you wish to have a solid grasp of Branding, do yourself a favor and buy this book.

41 of 44 people found the following review helpful.
An Invaluable Single Source of Information and Counsel
By Robert Morris
The last time I checked, Amazon and its online partner Borders sell more than 8,000 different books on the general subject of brands and brand management. Presumably this number will continue to increase as organizations become more actively involved with marketing initiatives which effectively leverage one or more brands.

What we have here is one of the volumes which comprise a series produced by faculty members at the Kellogg School of Management at Northwestern University. It was edited by Alice M. Tybout and Tim Calkins who co-authored the Preface; Philip Kotler provides the Foreword and Calkins the Introduction.

I feel obligated to suggest at the outset that none of the volumes in this series is an "easy read." On the contrary, each requires but will generously reward a careful consideration of its contents which, in this volume, are carefully organized within four Sections:

I (Chapters 1-3) Key Branding Concepts

II (Chapters 4-6) Strategies for Building and Leveraging Brands

III (Chapters 7-13) From Strategy to Implementation

IV (Chapters 14-20) Branding Insights from Senior Managers

There are five themes which are rigorously examined through the narrative: brand positioning, brand design, brand meaning, leveraging a brand, creating a brand-driven organization, and then three chapters are devoted to issues on measurement. I especially appreciate the provision of various frameworks, check-lists (e.g. the five-step process for designing a brand on page 38), "Figures" (e.g Whirlpool's Touch Point Wheel" on page 230), and other tools to assist the reader with clarifying her or his thoughts about branding in terms the specific needs and interests of his or her organization.

Although taken out of context, the following three excerpts are representative of the high quality of thinking and writing throughout this book:

"The word brand has a tripartite etymology. One emphasis clusters around burning, with connotations both of fiery consummation and of banking the hearth. A second emphasis clusters around marking, with connotations of ownership and indelibility, as well as paradoxical allusions to intrinsic essence, whether or merit or stigma. A third emphasis clusters around the delivery of, or deliverance from, danger (stoke, anneal, cauterize; conflagration, possession, aggression). The brand embodies the transformative heat of passion, properly tended. It is bestowed and it is earned. The brand bespeaks the forging of a family." John F. Sherry, Jr. on "Brand Meaning," page 41.

"There are several sources of pioneering advantage. All are derived from the pioneer's unique role in creating the category, in defining the dimensions on which brands compete, and in influencing the importance buyers attach to perceived differences. Simply put, the pioneer plays a unique role... It is perceived different from others, and that perception is valuable in several ways....A pioneer can become the standard against which later entrants are judged simply by establishing the category and being viewed as the near-ideal product. This strong association with the product category means that virtually all other products in the category are now judged by the established standard. Standards in markets take at least two forms -- psychological standards and technological standards." Gregory S. Carpenter and Kent Nakamoto on "Competitive Strategies," pages 75 and 77.

"The differences between technology markets and CPG [consumer packaged goods] markets from a branding standpoint can be categorized into differences related to the market, differences related to products, differences related to customer behavior, and differences related to channels and ecosystems. I use this categorization scheme to discuss the challenges and principles of branding in technology markets. Figure 11.1 [pages 204 and 205] summarizes the key contextual dimensions that form the basis of contrasting brands in technology markets with branding in CPG markets." Mohanbir Sawhney on "Branding in Technology Markets," pages 202 and 203.

This book will be of greatest value to those senior-level executives who need to know their customers better and how to get closer to them, who need expert counsel on how to differentiate what they offer and then with formulating appropriate branding strategies which position their offering, not only as relevant to the given target market but indeed superior in value to whatever is offered by competitors.

Those who share my high regard for this volume are urged to check out Kellogg on Marketing edited by Dawn Iacobucci and Kellogg on Integrated Marketing co-edited by David Dranove and Sonia Marciano. I also recommend Harvard Business Review on Brand Management, Alina Wheeler's Designing Brand Identity, William J. McEwen's Married to the Brand, Marty Neumeir's The Brand Gap, Martin Lindstrom's Brand Sense, David A. Aaker's Building Strong Brands as well as Brand Portfolio Strategy, Bill Schley and Carl Nichols Jr.'s Why Johnny Can't Brand, Scott Bedbury and Stephen Fenichell's A New Brand World, Kevin Lane Keller's Strategic Brand Management (Second Edition), Alex Wipperfurth's Brand Hijack, and Douglas B. Holt's How Brands Become Icons.

16 of 16 people found the following review helpful.
A Thorough Analysis on Branding
By Paul Marc Oliu
I picked up "Kellogg on Branding" from Amazon because my company was embarking on a branding exercise. As part of the team, I wanted to get well-versed in the theoretical and practical implications of branding and brand management. Little did I realize that I have picked up a gem.

First and foremost, this is an academic book, some of which may cause a reader to gloss over, especially if they are just looking for easy bullet point overviews. Nonetheless, I found this to be a goldmine of information.

A collection of articles and research by some of the by faculty at the Kellogg School of Management at Northwestern University covering a range of issues. Specifically, the book covers branding concepts in the first three chapters, strategies for building and leveraging brands, strategy to implimentation, and branding insights.

I found the last chapters (14 through 20) to be the most interesting as they were written by senior executives at firms. Whether it was a discussion on there individual companies leveraged their brand, to using their brand internally, it was the more "Practical" section of the book.

Thats not to diminish the other sections of the book. In one collection we have a guide for branding in the tech sector, to managing a brand portfolio, to design and positioning. Each with a wealth of information for anyone looking at their own companies and trying to make sense of branding, brand strategy and brand management.

Needless to say, this volume armed me quite well for our branding initiatives.

Again, this is a detailed book, and not a gloss over. If you can read this with the attention to detail "Kellogg on Branding" offers, then you will be well rewarded. If not, you may want to look elsewhere.

Regardless, I highly recommend.

See all 22 customer reviews...

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Selasa, 22 Februari 2011

[S740.Ebook] Get Free Ebook Training Birds of Prey, by Jemima Parry-Jones

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Training Birds of Prey, by Jemima Parry-Jones

An in-depth guide to the fascinating world of captive birds of prey, offering everything the falconer needs to know about the five family groups; buzzards, owls, falcons, eagles and hawks. Beginning with advice on which bird you should get, how to find out where to get one, what sort of housing and the equipment you might need, how to sort our a food supply, feed supplements and how to find a good vet, the eBook then moves on to handling, training and flying, as well including invaluable information on hunting, vitamins for birds of prey, and useful addresses, this eBook covers everything you need to know about caring for and training birds of prey.

  • Sales Rank: #186370 in eBooks
  • Published on: 2012-10-01
  • Released on: 2012-10-01
  • Format: Kindle eBook

From Booklist
In this colorful volume, third-generation falconer Parry-Jones opens up the fascinating world of keeping and training birds of prey. The text is instructive both as background and as instruction for the aspiring keeper of owls, buzzards, falcons, eagles, and hawks; and the dramatic illustrations of the various birds give the book an appeal that extends beyond the hobbyists who constitute its primary intended audience. Comprehensive and clearly written, this is a fine introduction to falconry and its related fields of endeavor, as well as something of a coffee-table book for readers who appreciate the natural world. Mike Tribby

Most helpful customer reviews

22 of 25 people found the following review helpful.
Training birds of prey - Jemima Parry-Jones
By A Customer
Much the same as her previous " Falconry Care, Captive breeding and Conservation" - but was well worth doing as is underlines serious points and issues. On the whole a very good book with excellent information and photography. The author does as with the last book seem to have a very high opinion of herself and holds herself up as THE FALCONER in Britain today.
I was concerned that the author also seems to put the notion across that her Falconry Centre is the only good one in the country and that everyone else is just either playing at it or only in it to make money - as if she isn't what with at least two books, courses, displays etc... I do believe that she holds the welfare of the birds as her highest priority, but this can only be maintained with adequate finance as is the situation with everyone else.
Note : Cover picture - Buzzard only held by one Jess 2nd page in - one of the jesses is not secured properly to the swivel, preventing the swivel from working properly.. Pages 78,79 and 81, these are surely unhelpful pictures to put on public view - a falcon shying away and hanging from the fist.The anti-hunting lobby would love this.

8 of 8 people found the following review helpful.
Not Much To It.....
By frfubar8
A more accurate title for this work would be "An Introduction To Basic Falconry Housing and Equipment With Half A Page Devoted To Hawk Training".

It was not helpful to me in the slightest. If you know nothing about keeping birds of prey or just have a cursory interest in the subject then this book would be a good light read for you. If you are looking for something that will give you serious insight and tips into successfully training captive birds of prey then you're wasting your time w/this one.

0 of 0 people found the following review helpful.
Five Stars
By Pop Nic
Very usefull!!!

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Senin, 21 Februari 2011

[X259.Ebook] Ebook Essential Dictionary of Orchestration: Pocket Size Book (Essential Dictionary Series), by Dave Black, Tom Gerou

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Essential Dictionary of Orchestration: Pocket Size Book (Essential Dictionary Series), by Dave Black, Tom Gerou

At last, an orchestration book tailor-made for the classroom musician on a budget. Any teacher, student or professional musician, whether a composer, orchestrator, arranger, performer or enthusiast will find this thoroughly comprehensive dictionary full of the most needed information on over 150 instruments. Designed for quick and easy reference, the Essential Dictionary of Orchestration includes those much-needed instrument ranges, general characteristics, tone quality descriptions, technical pitfalls, useful scoring tips and much more!

  • Sales Rank: #123049 in Books
  • Brand: Alfred
  • Model: 00-17894
  • Published on: 1998-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 5.75" h x 4.25" w x .50" l, .35 pounds
  • Binding: Paperback
  • 352 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

4 of 4 people found the following review helpful.
Best Price for Handy Basics
By Dalton J. Fitzgerald
This is a fantastic book - IF it suits your purposes. If you already have a massive textbook on the subject of orchestation (e.g., the Cecil Forsythe book) this book would potentially be redundant. However, used as what it claims to be - a concise, literally pocket-sized desk reference for the working composer or orchestrator - it is easy-to-use and informative. It contains basic information about every instrument, including ranges, transposition, tone color, tricks and special notation, impossibilities for players, and occasional scoring/arranging tips. For a novice like myself, it's very informative when read cover-to-cover; for an experienced orchestrator, it might still be handy for quick checks. Either way, highly recommended!

0 of 0 people found the following review helpful.
Nice little book
By R. Sharpe
Great little pocket dictionary of orchestral instruments, range, technique, etc. I take one star off because the paper. Paper is not as heavy and opaque as I would prefer. The content, however is excellent and the format is very convenient.

24 of 24 people found the following review helpful.
Easy to find the information you need
By jeremy646
This book is a great quick reference for anyone who composes music. Includes info on just about every instrument you can think of. Each listing has all the essential facts about the instrument, including written range, sounding range, and special characteristics. Well worth the six bucks.

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Minggu, 20 Februari 2011

[Q226.Ebook] PDF Ebook Rude Hand Gestures of the World: A Guide to Offending without Words, by Romana Lefevre

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Rude Hand Gestures of the World: A Guide to Offending without Words, by Romana Lefevre

A hand gesture is arguably the most effective form of expression, whether you re defaming a friend's mother or telling a perfect stranger to get lost. Learn how to go beyond just flipping the bird with this illustrated guide to rude hand gestures all around the world, from asking for sex in the Middle East to calling someone crazy in Italy. Detailed photographs of hand models and subtle tips for proper usage make Rude Hand Gestures of the World the perfect companion for globe-trotters looking to offend.

  • Sales Rank: #328562 in Books
  • Color: white
  • Brand: Chronicle Books
  • Published on: 2011-09-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.00" h x .50" w x 5.00" l, .41 pounds
  • Binding: Paperback
  • 128 pages
Features
  • Rude Hand Gestures Of The World Book
  • This useful guide explains how to make 50 highly offensive gestures from all over the world.
  • How to: curse a perfect stranger; defame a friend's mother; express explicit sexual interest.
  • Includes black-and-white photos and illustrations.
  • Softcover. 128 pages.

About the Author
Romana Lefevre is an Austin, Texas-based writer. She spends half of the year traveling the world studying offensive language patterns of different cultures.

Daniel Castro is a San Francisco-based photographer.

Most helpful customer reviews

8 of 8 people found the following review helpful.
How 'bout a little of this!
By Andrew J. Bieber
A great teaching aid as I am now able to communicate clearly with all of my neighbors and fellow commuters in the richly diverse areas of my city.

7 of 7 people found the following review helpful.
Interesting little book
By James D. Crabtree
This humor book is filled with gestures from around the world... sure to insult, entice or just aggravate others without even knowing the language. The book has photos of models illustrating the gestures, along with a written description of each and the rational behind each. Funny and rude at once it is a good introduction to the most common form of sign language.

4 of 4 people found the following review helpful.
Thumbs up!
By midwurstener
This is one of the finest books about international hand gestures that I have ever read. I heartily give it a thumbs up!

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Kamis, 17 Februari 2011

[G815.Ebook] Download PDF Mon 1er livre de chinois, by Catherine Louis Lisa Bresner

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Mon 1er livre de chinois, by Catherine Louis Lisa Bresner

  • Published on: 2004-10-12
  • Original language: French
  • Dimensions: .47" h x 6.97" w x 8.66" l,
  • Binding: Paperback

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Rabu, 16 Februari 2011

[A348.Ebook] Download PDF The Entropy Law and the Economic Process, by Nicholas Georgescu-Roegen

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The Entropy Law and the Economic Process, by Nicholas Georgescu-Roegen

"Every few generations a great seminal book comes along that challenges economic analysis and through its findings alters men's thinking and the course of societal change. This is such a book, yet it is more. It is a "poetic" philosophy, mathematics, and science of economics. It is the quintessence of the thought that has been focused on the economic reality. Henceforce all economists must take these conclusions into account lest their analyses and scholarship be found wanting. "The entropy of the physical universe increases constantly because there is a continuous and irrevocable qualitative degradation of order into chaos. The entropic nature of the economic process, which degrades natural resources and pollutes the environment, constitutes the present danger. The earth is entropically winding down naturally, and economic advance is accelerating the process. Man must learn to ration the meager resources he has so profligately squandered if he is to survive in the long run when the entropic degradation of the sun will be the crucial factor, "for suprising as it may seem, the entire stock of natural resources is not worth more than a few days of sunlight!" Georgescu-Rogen has written our generation's classic in the field of economics."Library Journal

  • Sales Rank: #2281875 in Books
  • Color: Other
  • Published on: 1999-11-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.19" w x 6.00" l, 1.56 pounds
  • Binding: Paperback
  • 476 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Georgescu-Roegen: a missed Nobel prize
By ClaudioC
Nicholas Georgescu-Roegen's fame is due to his book The Entropy Law and Economic Process (1971) in which NGR conjugates thermodynamics and economics. But his importance for political economy goes far before the publication of this book and involves many different aspects of the analysis. While the complete theoretical framework described by NGR has been frequently contested, his analysis of the production process has been considered as truly innovative and useful, by many points of view.

0 of 0 people found the following review helpful.
Four Stars
By P. Chen
good book

11 of 12 people found the following review helpful.
Brilliant, but not Perfect
By Gabriel A. Lozada
It must be admitted that Georgescu-Roegen's understanding of entropy was flawed. He, along with many other authors including physicists, thought entropy was a measure of disorder. It is not. That entropy is not a measure of disorder is discussed in a recent scholarly article by chemistry Prof. Frank Lambert, who has a nice web site devoted to the topic. More to the point, it was also discussed in Beard and Lozada's book about Georgescu-Roegen (p. 88, "Economics, Entropy, and the Environment: The Extraordinary Economics of Nicholas Georgescu-Roegen"). It's not easy to say what entropy actually is, but it is straightforward for scientists to measure that, say, the standard entropy of one mole of iron (about 55.8 grams of iron) is 27.7 Joules per Kelvin.

While Georgescu wasn't completely right about all of entropy's aspects, his attacks on Boltzmann's H-Theorem, and on the "information as entropy" school, show completely correct understanding of other aspects of entropy. Furthermore, in his indictment of neoclassical dynamic economics, he was the vanguard of critics who decry slavish devotion to mathematical models which assume we know the future (at least probabalistically). Absorbing Georgescu's lessons would've spared Economics Nobel Laureates Merton and Scholes their disastrous experience running the failed hedge fund Long-Term Capital Management (described in the book "When Genius Failed"): change happens, the past does not always predict the future, and the consequences of one's actions sometimes cannot be imagined by anyone. When investing money, that's a good perspective; when talking about man's effect on the environment, as Georgescu was, it's a perspective that could save the planet.

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Kamis, 10 Februari 2011

[N146.Ebook] Ebook Download Utility Operations and Grid Systems Explained Simply: Energy Technologies Explained Simply (Volume 10), by Mark Fennell

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Utility Operations and Grid Systems Explained Simply: Energy Technologies Explained Simply (Volume 10), by Mark Fennell

Utilities and power grids may seem complex, yet this book will guide you easily through the mysteries. In this book you will learn the basic operations of utilities and the basic operations of grids. You will learn how power is traded in the power markets. You will learn how utilities and grids maintain quality control, including how they monitor the flow of power and how they make adjustments as needed. You will learn how power failures occur and how we can minimize power failures in the future. You will also learn a great deal about the future of power distribution, particularly in the areas of distributed generation and smart grids. No technical background is required; this book will explain everything you need to know about the operation of utilities and power grids in a way that any reader can understand. This book is designed for policy-makers, community activists, and curious citizens. This book is also designed as an essential reference for energy technology students and for anyone working in the electrical power industry. 10.1 Utility Company Operation Basics The first chapter provides an overview of utility operation, focusing on quality control for utilities. This chapter discusses in detail how to ensure that there is enough power to meet demand at any given time. 10.2 Monitoring and Communications Systems The second chapter discusses monitoring and communication systems. This chapter explains the SCADA system, including the components and operation. This chapter also explains the types of translation devices and the options for communication methods. 10.3 Quality Control for Utilities causes, effects, and protection against significant variations for each factor. 10.4 Basic Concepts of Grids Chapter four provides a broad perspective of grids, with further clarification by comparing grids to the highway system. You will learn the possible players in a grid and their roles. You will learn the jobs of the grid manager. A major section of this chapter is where you will learn the advantages and disadvantages of grids, followed by an overview of an ideal grid system. 10.5 Grid Operations In chapter five we go step by step through the sequence of grid operations. By the end of this chapter you will understand the details of grid operation, including several common variations. 10.6 Quality Control for Grids Chapter six discusses grid failures and quality control for grids. In this chapter you will learn how blackouts occur and how we can prevent them. The majority of chapter six provides detailed explanations of how to maintain quality control in any grid system, and thereby prevent power outages. You will learn about reliability oversight organizations such as NERC, FERC, and ERO. You will also learn the major sections of the Energy Policy Act of 2005 (most of which relate to reliability). 10.7 Smart Grids Chapter seven discusses “Smart Grids”. There are numerous technologies associated with the term “smart grid”, therefore chapter seven begins with an overview of smart grids, followed by an overview of smart grid technologies. Much of this chapter is devoted to the proper and improper uses of smart grid technologies. 10.8 The Future of Electrical Distribution The final chapter discusses the future of electrical distribution. This is a very important chapter because the paths we take when developing power distribution systems will affect our safety, reliability, and economic security for many years. Therefore, this chapter explains the visions for the future of electrical distribution, followed by detailed descriptions. This chapter also discusses some additional features which are valuable for the ideal future of electrical distribution.

  • Sales Rank: #529104 in Books
  • Brand: Brand: CreateSpace Independent Publishing Platform
  • Published on: 2013-01-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .28" w x 7.00" l, .50 pounds
  • Binding: Paperback
  • 124 pages
Features
  • Used Book in Good Condition

About the Author
Mark Fennell is an author, educator, and public speaker. He specializes in explaining complex information in ways that anyone can understand. He has also made significant discoveries in the areas of energy and electromagnetism. Mark has an M.S. in Energy Technologies with additional technical studies in Environmental Science, Industrial Hygiene, and HazMat Response. He has also studied law, world religions, and government operations. Through his own research and travels Mark has become one of the foremost experts in Energy Technologies – including fundamental properties of electricity, environmental effects of energy sources, and the future of power grids. Mark has also become one of the foremost experts in Electromagnetic Energy, having made numerous discoveries in the fundamental nature and creative application of EM Energies. Mark has published more than 50 books. He has also given dozens of presentations and taught hundreds of students. His teaching style (whether in person or in print) is informal, conversational, and inspirational. His books, classes, and presentations remain consistently popular. Mark continues to educate the public on a variety of topics. For more information on his Energy Technology Classes visit http://EnergyTechnologySimply.blogspot.com. For updates on his discoveries, writings, and other activities visit his Facebook page “Intelligent Community Solutions”.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Interesting book
By EJen
I thought this was an interesting book. It was a little dull at some points, but I learned a lot about the grid that I never even thought about.

0 of 0 people found the following review helpful.
Far Too Negative on Nuclear Power which emits no CO2
By William P. Gloege
The author covered very negative subjects on the one energy source that could displace the Big Gorilla - fossil fuel, and that is nuclear power. I know the fossil fuel industry through people like the Koch brothers pay scientists and writers to put out negative information about nuclear power to insure they will never take over from fossil fuel, even though they are clean, smoke and soot-free and do not emit CO2. It would be good to hear the author come clean about whether his negatives views of nuclear were inspired by fossil fuel money.

2 of 2 people found the following review helpful.
Just Okay... Book has many grammatical errors ...
By Magbert
Just Okay... Book has many grammatical errors and does lots of content repeating. It reads as if the author did lots of Wikipedia research then summarized. If you know nothing about the electrical industry, you may glean some understanding, yet there are several other books that will instill concepts and understanding. Save your money on this one...

See all 4 customer reviews...

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The leading narrative history that students love to read, in a more concise format.

With more than two million copies sold, America remains the leading narrative history survey text because it’s a book that students enjoy reading. The Tenth Edition is both more relevant, offering increased attention to the culture of everyday life, and more accessible, featuring a reduced number of chapters and a streamlined narrative throughout. The Brief Edition is 20 percent shorter in total pages than its parent Full Edition.

  • Sales Rank: #34947 in Books
  • Published on: 2016-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.00" w x 6.20" l, .0 pounds
  • Binding: Paperback
  • 832 pages

About the Author
David Emory Shi is a professor of history and the president emeritus of Furman University. He is the author of several books on American cultural history, including the award-winning The Simple Life: Plain Living and High Thinking in American Culture and Facing Facts: Realism in American Thought and Culture, 1850–1920.

George Brown Tindall spent many years on the faculty of the University of North Carolina, Chapel Hill. He was an award-winning historian of the South with a number of major books to his credit, including The Emergence of the New South.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great Textbook
By Kir-Kir
I can't really complain to much about this book. Very informative however I felt the chapters were kind of all over the place. For example when talking about the colonies one mintue you could be talking about the middle colonies and then something different and come back to more information about the middle colonies. Very easy to understand the text however.

0 of 0 people found the following review helpful.
Great transactiin!
By C. J. Ward
Great. This one had been highlighted which my daughter thinks is great because it is most of the same stuff she would have highlighted in class.

0 of 0 people found the following review helpful.
The book has great content but the glue from the first 100 pages ...
By Erika
The book has great content but the glue from the first 100 pages or so came loose. Those pages just fall out now as I get farther into the book.

See all 347 customer reviews...

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